What is GEO/AEO vs SEO? The Key Differences for AI Engines
Understand how Generative Engine Optimization (GEO/AEO) differs from traditional SEO and what you need to do to rank in AI search results.
Direct Answer
GEO (Generative Engine Optimization) focuses on making your content citable by AI chatbots and answer engines like ChatGPT, Claude, and Perplexity. SEO (Search Engine Optimization) focuses on ranking in traditional search results like Google and Bing. While both aim to increase visibility, GEO prioritizes direct answers, entity clarity, and structured data that AI systems use when choosing sources to cite.
The Key Differences Between SEO and GEO/AEO
Traditional SEO optimizes for search engine algorithms that rank websites based on keywords, backlinks, and technical factors. GEO optimizes for AI engines that synthesize information from multiple sources to generate direct answers. This fundamental difference means your GEO strategy needs to emphasize different signals.
Why You Need Both Strategies
SEO isn't dead—Google still processes billions of searches daily. But AI is becoming the primary interface for information discovery. Users ask ChatGPT questions they used to type into Google. A comprehensive digital presence requires both SEO for traditional search and GEO for AI recommendations.
Getting Started with GEO
Start by auditing your current AI recommendation readiness. Check if your content has clear direct answers, whether your entity information is consistent across the web, and if you have structured data that helps AI understand your expertise. Use GeoAnalyzer to get a comprehensive score and actionable recommendations.
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